How Marketing Automation Delivers ROI: Huge Win #3
How Marketing Automation Delivers ROI A well-chosen and properly implemented marketing automation platform will give your marketing team some game-changing features: • Demographic and behavioral data...
View ArticleTop 10 B2B Revenue Thieves
Do you hear that sucking sound? It’s your revenue funnel leaking leads, opportunities, efficiency and ROI. Most companies are sitting on loads of untapped ROI in the form or a poorly-aligned, leaky...
View Article16 Conversion Principles: Best Practices to Improve Campaign Performance
What factors (under a marketer’s control) have the greatest impact on conversion? We ask ourselves that question a lot here at ID. And over the course of all of the many campaigns we’ve designed,...
View ArticleCMWorld 2013: Circular logic and my obligatory "5 tips"
After all the interesting sessions I attended at Content Marketing World this year, and the healthy amounts of booze-aided side conversations with other marketers, I’ve returned to my home of Denver...
View ArticleFour Types Of Data In The Revenue Engine
Once you properly configure your demand generation system—your revenue engine–you immediately start creating and collecting data. One of the great advantages of marketing automation, compared to...
View ArticleClik here to view.
Modern Marketing Confessional: The Real Truth Behind the A/B Test
Which would you rather do – go into market with something you think will work, or go into market with something you know will work? It doesn’t take a rocket scientist to figure out the answer. It’s...
View ArticleClik here to view.
Account Based Marketing (ABM) Statistics — The Mega List
Account Based Marketing (ABM) is hotter than a two dollar pistol in the marketing world – and for good reason. In fact, it makes complete sense. Think about it — when was the last time your B2B...
View ArticleClik here to view.
A Dash of Creative and a Pinch of MarTech Makes For One Very Successful...
Ah, the agency holiday card kickoff. The directive is always the same, “We want something totally off-the-wall, Big Concept, with bleeding edge tech, that will blow away our clients, and make X...
View ArticleHow Does ID Transform Revenue? Read Our Case Studies To Find Out
There aren’t too many agencies who sign up for measurable revenue impact in today’s complex-buying B2B world. We do – and we love every minute of it. Our in-house team of strategists, techies, and...
View ArticleClik here to view.
The Ins and Outs of Attribution Reporting
As Told by the Director of Product Marketing at Marketo Oh, hi there! Can I ask you something? Promise to answer honestly. I won’t judge. Do you use attribution to make better decisions about your...
View Article
